ORLANDO (Jan. 8, 2021) ” Amy Lynn Boisvert was named Director of Digital Marketing of Growing Bolder, a national, multi-media company that garners 300 million impressions annually across its platforms.
Boisvert, a 20-year-veteran of the digital advertising industry, brings a wealth of experience with some of the best-known global brands, including the Boston Globe Media Partners and AOL.
In her new role at Growing Bolder, Boisvert will develop the company’s digital strategy, including content marketing, monetization, search engine optimization, email marketing and social media marketing.
“I am excited to help expand the reach of the Growing Bolder message through our digital properties,” said Boisvert, who earned her bachelor’s degree in marketing at Bentley University. “It’s clear to me that Growing Bolder is a special place fueled by ingenuity, passion and collaboration. I couldn’t be more honored to join this team.”
The addition of Boisvert comes at a time when Growing Bolder is enjoying explosive growth. Growing Bolder TV is seen in more than 85% of households nationwide. The Growing Bolder radio show is seen on NPR affiliates across the country. The brand also has a podcast and more recently launched a magazine that has the largest number of subscribers for any lifestyle publication of its kind in Florida. All of this has meant a huge digital presence that Boisvert helps steer.
Growing Bolder Director of Client Strategy Emily Cummings said, “Amy brings a level of skill and expertise to the Growing Bolder team that is elevating the company in a whole new way. Her knowledge of the digital marketing space is setting us up for success in areas we didn’t even expect. She is a great asset and will play an even greater role in the future.
In addition to her marketing acumen, Boisvert has a passion for theater and dance. She has owned two dance studios and is an executive board member of Theatre South Playhouse, a nonprofit organization supporting a community theater company for professionals and youth.
Growing Bolder is a multi-media content producer and distributor of inspirational and education material aimed at the 50+ market. The Orlando-based company was founded in 2007 and has grown to be a national leader in creating positive narratives about aging. More at www.growingbolder.com.