ORLANDO (Nov. 10, 2020) ” Growing Bolder is excited to announce the launch of an all-new GrowingBolder.com showcasing its unique, active-lifestyle brand. As one of the world’s top producers and distributors of health and wellbeing content targeting the 50+ demographic, Growing Bolder has spent years creating inspirational stories about people smashing the stereotypes of aging. The Growing Bolder team, led by founder and CEO Marc Middleton, has interviewed thousands of active adults on their mission to rebrand aging, proving that when it comes to living big, bold lives, it’s not about age, it’s about attitude.
After utilizing their current site for the past two years, Growing Bolder needed a new robust, easy-to-navigate digital platform to better highlight their content and build community while creating an entirely new experience for the 50+ age group. The new site focuses not only on the inspirational and motivational content for which Growing Bolder has been known for more than a decade, but it also launches an entirely new section focusing on the tools and resources people need to make the rest of their lives the best of their lives.
The project started in early 2020 when Growing Bolder engaged Purple, Rock, Scissors, a nationally renowned strategic, creative agency based in Orlando driven by technology at its core.
“We are proud to have partnered on the re-imagining of Growing Bolder’s web presence,” said Rich Wahl, President of Purple Rock Scissors. “The new site integrates a streamlined content mapping strategy, a consistent design system and back end optimization that will allow Growing Bolder to continue to provide the best possible user experience for their vast audience.”
Led by Emily Cummings, the digital team at Growing Bolder invested heavily in the organization, design and overall user experience of the new site. Several user tests were conducted throughout various stages of development to ensure the content flow was garnering intended results.
“There is no doubt this new website represents the Growing Bolder brand in a beautiful, BOLD way and is an incredible resource for information and inspiration for all who visit,” Cummings said. “It was a huge undertaking, but the end result will provide dividends for the Growing Bolder community for years to come.”
The brand new website is a one-stop shop for exclusive content, events, resources and more. It features bold imagery, user-friendly navigation and robust characteristics that are sure to thrill all who visit. Each of Growing Bolder’s media platforms, including magazine, radio, podcast and television show, has its own unique page allowing people to read/watch/listen without leaving the site.
About Growing Bolder LLC.Growing Bolder is headquartered in Orlando, Florida. The company includes multi-media platforms that include entertaining, educational content for TV, radio, podcasts, magazine and social media aimed at the 50+ audience. The company was founded by Emmy Award-winning broadcaster Marc Middleton.